Operator. Builder. Solo with AI as the team.

Two decisions stand between where you are and a business that actually runs.

I bought a franchise. It failed. I rebuilt as a solo operator with AI as my team. Here is what I learned, the products that came out of it, and the framework I would have paid anything for at the start.

Start with The Operator's Edge → See all products

Why this exists

The framework I would have paid anything for at the start.

I spent 18 years in enterprise tech running senior leadership programs at Fortune 500 scale. I left to buy a franchise. The franchise closed. I lost money I will not see again.

What came after was harder than the closure. Rebuilding with no team, no playbook, no master franchisor telling me what to do. What I learned is that most operators face two decisions, and most of us face them in the wrong order with the wrong information. The Operator's Edge is the framework I built to answer both. The two products underneath this brand (Franchise Caliber and The SUI Method) came out of executing it.

This site is the front door. Pick the path that fits where you are. If none of it fits, the newsletter is free.

The Three Products

Pick the door that fits where you are.

One framework, three products. The Operator's Edge is where most people start. Franchise Caliber and The SUI Method are deeper paths for specific decisions.

The Operator's Edge

$97 founding // 65-minute course

Two decisions stand between where you are and a business that runs. The framework, the templates, the AI agents. Diagnostic routes you to the right track. No filler.

Take the diagnostic

Franchise Caliber

$197 to $15K // for franchise buyers and small business owners

AI-powered FDD analysis. Decision kits for franchise candidates. Systems playbooks for independent owners. Expert review with me on the call. Built for the two operating decisions.

Open Franchise Caliber

The SUI Method

$47 to $597 // for desk workers

Desk-body movement training. 78 protocols, guided audio, a 7-day challenge. For knowledge workers whose bodies are paying the bill for their careers. The product I built because I broke my own body building businesses.